I suppose you have noticed it, more and more blogs/webzines/old medias have developped the quite peculiar habit of getting carried away by bands that have recorded only one or two mp3s, and/or to write about records which won’t be released until several months.
These cultural phenomena have deep and multiple causes, although today we will briefly touch upon a few of them:
On the media side
If you want to get some attention among the thousands of billions of posts cracking everyday on the interweb, you have three options:
1) To be the first
2) To be interesting
3) To be funny
To be interesting is difficult and takes a lot of time without any certainty of any achievement. To be funny is a gift from the gods and, as an unfair but logical consequence, is not accessible to everyone. To be the first thus is the easiest. And writing about something months prior its release, or about someone still in his foetal state, is a good way to be the first.
On the band/producer side
The goal is to create artificial buzz with tiny bits of a piece of work. You can’t verify and judge by yourself, you have to believe the teaser. Without even acknowledging it, a lot of small indie labels use the same marketing methods as the movie and video game industries. Sometimes their teasers reach unexpected heights of vacuity : “Hey, a-band-you-don’
On the “everyone” side
We’re all addicts to the Novelty Orgasm. We want to be connected to the Flux of Now, to listen to new music as soon as it has been recorded. As if music obeyed to a darwinian process, as if The New was, in itself, superior to The Old.
These are troublesome facts because they are largely scattered, almost systematic. When we’ll write the Tablets of Stone of A&D, we shall include these two commandments : Don’t write about a band until he has released at least one full album.
And Don’t write about it until you have actually listened to it.
But of course, a few bands would lead anyone to bend these rules. For instance, Clipping:
Clipping make hip-hop. They are a weird, noisy, radical hip hop trio. Two guys twiddle bleep bloop machines producing krrrrrrrr and ssshhhh and sometimes jkl<dy!!_*hfsd sounds, while a third one declaims demented lyrics in fast forward mode. We had some very good deviant hip hop recently (Death Grips, Shabazz Palaces), and one can expect the same kind of febrile excitation here.
It just drilled my ears. Actually I needed it to accompany me in the bus, at the supermarket, or at the golf club. Clipping didn’t care about me and didn’t include a download button so I bravely ripped it from Soundcloud and listened to it 321 times. But it was only one song, so I had to curb my enthusiasm.
Then I saw this video:
Ok Gwendolyne, they seem to not suck live (I have a slight tendancy to speak to myself when i’m moved emotionnally). Their show at Enter The Interweb confirmed this assumption:
My expert detective skills a basic internet search coupled with a few questions to Brian Miller taught me more about the identities of Clipping’s members. One of them already is an undergound star : Jonathan Snipes of electro dance punk metal joyous pop hardcore band Captain Ahab. Jonathan makes all his music available digitally on a free donation basis (go listen to the last Captain Ahab album, The End of Irony).
Another Clipping dude has been involved for a long time in the let’s-release-crazy-experimental-modular-synth-music-limited-to-30-copies scene: William Hutson of Rale. He releases limited cassettes on numerous labels and runs Accidie Records.
And then there is Daveed Dibbs, rapper, actor, educator with a lot of messy hair and an insane flow. Dave released his first solo album for free last January (grab it here).
And now the time of the first Clipping release has come: A tape just came out on Deathbomb. It only is a three songs/ten minutes tape, but it will make a rain dance happen in your panties. At least, it finished to wow me and to get through all my ethical principles. Listen below to Face (an hysterical swoop), a studio freestyle, and Broke (dark, slow track). Hail Clipping.